"Everything you want is waiting for you on the other side of consistency."
I don't know about you, but I have a love/hate relationship with consistency. I want to be consistent; I try to be consistent, but I fall short a lot! And here's the biggest secret, as someone who knows how important it is to be consistent in their marketing. But, unfortunately, it's where I can be the most inconsistent.
If you are reading this, you may be wondering why I'd share such a crazy statement when I'm the first to say consistency is key, but I believe it's more important, to be honest with you and let you know you are not alone.
Yet, the reality is:
- When I'm consistent, I get consistent clients.
- When I'm not consistent, I must work much harder to be seen and visible again to attract clients.
And yet, you can go back and see months in my social media where I'm quiet as a lark. When I go through those social media droughts, I usually justify them with these false narratives:
- I'm doing something new in my marketing that isn't so socially visible.
- Or my favorite, I'm too busy to market because I have too many clients as is.
Hmm! What a conundrum our inner protective voice can put us in. So, what are some of my fears behind those statements?
- I don't feel worthy, so I don't want to put myself out there.
- I'm afraid I might be successful and have to be consistent in the amount of work I'm getting, and I'm already doing too much. Where would I fit in the time?
So, when I can break away from the fear I'm feeling by asking myself, is this true? Am I doing "non-visible" marketing? Do I not have the time to market?
The answer is usually no. Neither is true. Instead, I start to reframe my thoughts to the following:
- I can consistently put myself out there in a way that matches who I am, not by others' expectations of how I should market.
- I allow myself permission to hire the help I need as I need it, so I can stay consistent and continue to grow. And if I don't have the money to pay for service, I choose to raise my pricing so I can do less work for more money or do the same amount of work and pay someone else to do the parts of my marketing that does not bring me joy.
Reframing your marketing mindset can feel like it's not as easy as making a decision, but it can be that simple because it's all about choice.
Mantra: I have a choice today to be consistent in my marketing, the way that feels authentic to me, my business, and my clients.
If you would like help creating a mindful marketing strategy that allows you to choose the best way to market your business, set up a clarity call with me here: https://wendymanganaro.as.me/claritycall
