Years ago, I stumbled across brand archetypes. And I fell in love because it helped me to stay true to who I was as a brand. But, more importantly, it helped me market in an authentic way, which, in the end, simplified my marketing—leaving mor…
"Just because things don't go as planned, it doesn't mean they won't work out for the best. I've learned to accept disappointments mindfully and recognize that they're a natural and necessary part of life's journey. By doing so, I can let go of cont…
Being a female entrepreneur is a challenging feat. When my son was three, I decided to start my first business. And I felt like I had suddenly gone from the frying pan to the fire. In my head, I was going to be able to spend time with my son and wor…
I always hear about all the negative things that happen on social media as soon as I tell someone I work in the world of social media. It is like social media has become synonymous with bad energy, or even worse, it is a bad word. Since I love socia…
Who Do You Create Content For? Welcome back to my series; this is the fourth post in our writing content series, and we’re covering an important topic: who do you write content for? You know why you need to create content…
This week in our content series, I’m stepping into the process of creating content for your business. Hopefully, by now, you know why and how often you should create content. But before I dive in, I want to share a little story with you about…
How much is too much content? I was recently interviewing someone on my Wellness and Wealth podcast, and they spoke of how they define success for their business. And to her, not comparing herself to those who had perfect, consistent conten…
In a world where content is everywhere you turn, it can feel like a struggle for entrepreneurs and businesses to keep up. So I'm doing a series on content creation. This series takes the struggle out of creating content for your business. It will co…
It’s 2023, and I love to go back to basics. What do I mean? When I look at the end of 2022, did I start to overcomplicate my marketing based on someone’s recommendation that didn't resonate? Did I follow a coach or mentor with a great ma…
Knowing some of the expected marketing trends for the upcoming year is always good, so you can decide whether it aligns with your brand. And although there will always continue to be change in the platforms we use, these are the most useful to under…